I’m helping a company’s sales team who are struggling with converting their leads to sales (relating more to my 30 years of managing people, as opposed to my current social media marketing business!) and they haven’t ever properly tracked individual sales performance or lead conversions.
We are drilling down on lead source (as I believe marketing & sales should be aligned), individuals conversion rate, reasons for no sale and looking in depth at their time management and their customer’s journey, including follow up.
What about your business?
